French fashion brand Lacoste announces limited-edition logo change from crocodile to endangered animals

March 3, 2018 On Wednesday, French sports clothing brand Lacoste announced producing a limited edition of featuring top-ten endangered animal species as the logo, instead of the company's usual crocodile logo, in a measure to protect those animals, partnering with the International Union for Conservation of Nature (IUCN).

Lacoste announced partnering with IUCN at the. Proceeds from the sale would be donated to the IUCN, online magazine reported. The collaboration was a part of IUCN's "Save our Species" (SOS) programme.

The endangered animals to feature on the polo shirts were:, , , , , , , , , and.

The limited edition polos were to be produced in the count of the endangered animals, meaning 30 shirts featuring the vaquita, a mammal found near the, would be produced as only 30 vaquitas are believed remaining. In total, 1775 polos featuring an endangered animal as the logo would be produced.

Lacoste was founded by tennis player and  in 1933 and their crocodile logo was never changed until now, in the 85-year-history of the clothing brand.

The limited edition shirts were to be available in only some European countries and the United States.


 * Note: Statistics from Lacoste's website