Thread:Comments:Web startup Sqoot loses sponsorship after failed advert deemed sexist by social media/The trouble with PR

Nice coverage Wikinews! Seems like there is a trend this year in bad "public relations" -- first Komen and now this. The problem with the word PR when these issues crop up is that it makes it sound like the entity is just having a communications problem. At the heart of the matter, it is an insensitivity within the organizations to changes in culture and power -- in both of the cases noted -- to gender issues and treating others fairly. This Wikinews story brought that out, even bringing in sexual orientation issues, in a way readers don't often see in the other press.