Wikinews interviews Tom Pashby, leader of campaign group Include Mx

June 20, 2023

Wikinews reporter Ash Thawley on June 10 interviewed Tom Pashby, head of advocacy group, which has encouraged companies to allow customers to select the gender-neutral as their honorific on forms; like Pashby, who is , some non-binary individuals and those not declaring their gender use Mx.

Pashby started a petition in July pressuring  to provide customers that option, noting the  retailer was using the  in their logo; the petition has garnered almost 13,000 signatures. Earlier this month, Argos' parent company,, told The Retail Bulletin they wanted to be an "inclusive retailer" and customers should "bear with... [them] while this is worked through".

Interview with Pashby
What is Include Mx?

Include Mx is a micro-campaign that celebrates organisations which include the gender-neutral title Mx on their forms and encourages others to adopt Mx.

'''What prompted the creation of Include Mx? Was there a specific inciting event?'''

Yes &mdash; it was during the first year of the pandemic when we were relying more on online orders and deliveries. I needed to buy some household items from Argos. Argos require customers to select a title to complete a purchase, but they don't offer Mx as a title option. As a non-binary person this was immensely frustrating. Instead of just sending an angry tweet about it, I decided to dedicate who knows how many days a [sic] weeks to a whole campaign encouraging major brands such as Argos to add Mx.

'''How often do companies respond positively to the campaign? Are there any that have responded negatively?'''

I'd say it's about 50/50. The campaigns [sic] that do respond more often say they will 'look into it'. Argos has been 'looking into it' since about 2011. No companies respond in a particularly negative way.

Which company do you think has handled adding the Mx title the best?

and were the best big brands in terms of their responses to the campaign. They added Mx almost immediately after I asked them and sent me public statements of support.

Have you received any personal backlash over your campaign?

I'm surprised to say that I haven't had much. I've received plenty of hate and transphobia as a result of other campaigning I've done. The one really negative thing that's come out of Include Mx was a hit piece by the about a  tabled by  MP for the campaign. Thankfully they didn't appear to have googled Mx so they didn't notice the campaign nor I.

What do you see in the future for Include Mx?

I hope it will be redundant soon because companies will have either added Mx or deleted their title fields.